The average enterprise application server is inefficient and costly to operate. Because most enterprise software vendors strongly recommend that a server should run a single program, the typical enterprise application server operates at just 10 percent of its overall computing capacity. For companies looking to maximize the return on their IT investment, virtual machines provide a greener, more efficient, and more cost-effective solution than conventional data center hardware. Implemented correctly, with capable and knowledgeable partners, virtualization can create cost advantages in the contact center without sacrificing mission-critical availability. That’s why virtualization investments are at the top of the priority list for so many enterprise CIOs.